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Buck Smith, designer
Tom Hudder, executive creative director
FleishmanHillard Creative, design firm
Great Lakes Water Authority, client

“The Great Lakes Water Authority manages clean water delivery and wastewater services in southeastern Michigan. The continuously filtered drop of water in the logo represents how water travels from Lake Huron to the homes of Michiganders before beginning the process all over again. As the water falls, it creates a hand-drawn W and an A, for Water Authority.”

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