“Earthy, artisanal, natural, warm, humble, simple, experimental and pioneering—all describe the Pasture restaurant in Auckland, New Zealand. Under the trusting direction of Laura and Ed Verner, I created a hand-lettered, textural wordmark in traditional brush and ink and illustrated a wild carrot flower with which to pair it. An unusual choice, this edible ‘weed’ serves to introduce the concept of foraging, a notable facet of Pasture’s menu. Nina Stössinger’s beautiful typeface Ernestine complements the logo, creating an interesting, approachable identity.” Typeface: Ernestine.