“Shift, Test Kitchen & Take Out serves a menu that rotates daily, giving its chefs the chance to experiment with a range of different cuisines. The restaurant needed a brand that would reflect the menu’s constant evolution while creating an approachable, lunch-friendly aesthetic. So St. Louis, Missouri–based design studio TOKY created an identity that ‘shifts’ between traditional and experimental typefaces, creating a look that feels familiar, but with a touch of the unexpected.” Typefaces: Akzidenz-Grotesk, Cheltenham.
