“Created by Mucca Design, the Sephora type system was commissioned by Sephora to give the brand its own unique voice throughout its communications. Sephora Serif Display has an elegant high contrast often found in the world of beauty, but its tilted axis and expressive bracketed serifs set it apart from the crowd. Sephora Sans is an extremely versatile typeface and can be used on any of the brand’s applications, whereas Sephora Serif Text was designed for longer text, with high legibility in small sizes.”
