“Bees are responsible for more than one in every three bites of food we eat, but they are declining at an extraordinary rate. Hum was created as a solution to help reverse the declining health of bee colonies. All proceeds made from Hum products go back to the contributing beekeepers so they can maintain and care for their bee colonies. Hand lettering is a very organic type treatment, and the use of watercolor emulates honey. The unevenness of the letterforms is a nod to the way pesticides affect bees.” Typeface: Verlag.