“To brand Amway’s 2016 Founders Council event in London, we looked to the iconic city where it was to take place. Our challenge was to create a fresh perspective on the city’s visual representation and generate renewed excitement for an annual event. We partnered with illustrator Lydia Nichols to develop an identity that’s sophisticated and playful in equal measure. A classic British color palette is utilized in whimsical illustrations of quintessential London characters.” Various sizes, digital.
