“Jack Daniel’s Distillery, the oldest registered distillery in the United States, turned 150 in 2016. To help mark this anniversary, Cue created a commemorative identity. An extended system incorporates familiar iconic elements, refined to apply to special packaging. A crafted box houses a superpremium expression of Jack Daniel’s Tennessee Whiskey. It tells the story of the distillery and of the special liquid inside, matured in the most special barrel houses on Coy Hill.”
