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Lokesh Padmashali, design director
Vatsala Bisen, writer
Ashutosh Karkhanis/Mangesh Rane, creative directors
Open Strategy & Design, design firm
OPIUM Eyewear, client

“OPIUM Eyewear encapsulates what you want it to be. Its new brand philosophy celebrates ‘glass half empty’ as the empty canvas that brings our uniqueness alive. Inspired by OPIUM’s new brand mark—a half-filled circle—the packaging merges two unrelated objects or people together to form a whole new image. The packaging became the lens through which we can bring our uniqueness alive.”

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