“Session is a popular craft brand created by Full Sail Brewing in Hood River, Oregon. For the brewery’s new Mexican-style lager, we substituted the Session logo script with ‘Sesión,’ applied a bright rainbow ink effect along with woodblock typography inspired by vintage Mexican street posters and created a bottle label with a crown that reads ‘¡Hola!’ The packaging includes a six-pack carrier, a twelve-pack carton and a 24-count corrugated case that can be stacked in various alternating patterns to create bright, festive in-store displays.”
