“As the gatekeeper for fearless reporting, the Mumbai Press Club celebrates the best in journalism. To organically bring alive its world, we succinctly captured its history, philosophy and stance with a brand catalog in the shape and tone of a newspaper. Each aspect of the brand is written in the style of a newspaper article and the layout is fashioned after a newspaper. The catalog provides an immersive way for the reader to understand the Mumbai Press Club in a manner true to its origins.”
