“In 2012, Dana Loia turned her macaron-making side business into a full-time endeavor with one vision as her driving force: to inject the traditional French macaron with sparks of good ol’ American flavor. To honor Loia as a creative force in the otherwise traditional world of bakeries, we captured her pioneering spirit through a new visual identity that leverages the beautiful juxtaposition between her French training and irreverent American creations.”