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Sarah Dewlin/Badal Patel/Sarah Schiesser, designers
Tosh Hall, creative director
Sarah Dewlin, illustrator
Jones Knowles Ritchie, design firm
Dana's Bakery, client

“In 2012, Dana Loia turned her macaron-making side business into a full-time endeavor with one vision as her driving force: to inject the traditional French macaron with sparks of good ol’ American flavor. To honor Loia as a creative force in the otherwise traditional world of bakeries, we captured her pioneering spirit through a new visual identity that leverages the beautiful juxtaposition between her French training and irreverent American creations.”

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