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Élise Cropsal, designer
lg2, design
Zachary Bautista, art director
Ariel Riske, writer
Claude Auchu/Chris Hirsch/Nellie Kim, creative directors
Rethink Breast Cancer, client

“For years, campaigns have spoken about the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? During our discussions with more than 500 women, we heard how flowers and mind-numbing optimism don’t help and how they were sick of being treated like a ‘sick person.’ So we created the Give-a-Care Collection, the first line of products for women with breast cancer that actually understands women with breast cancer. Each product in the collection—for example, lemon candies that mask the metallic taste of chemo—treats physical and emotional side effects while bridging the communication gap.”

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