“Inside the ‘VIP toolbox’ of collateral marketing material that Paprika created for Dr. Mireille Faucher, one can find, among other things,
a brochure of services, a free consultation bookmark and forms to be completed by referring dentists. The toolbox not only promotes Dr. Faucher’s services with other dentists so that they can refer patients to her—e.g., reference tools for dental and oral surgery—but also publicizes her expertise and professionalism with patients.”
