“Pallas Textiles knew it could dramatically grow its business by growing its brand. An extensive discovery and design process revealed the central idea of craft. Little created a museum-quality framework for Pallas to communicate its story and inspire audience members to think about its products differently. Little’s redesign of Pallas’s packaging, collateral, labeling, business systems, and internal and external communications enabled the brand to claim a unique position in the market and drive its growth.”
