“Formatical is a product matchmaker for retailers. Representing product lines and makers across the United States, Formatical enables buyers to completely customize their orders across multiple product lines. The smaller saddle-stitched piece communicates Formatical’s brand message, whereas the larger pieces highlight each of the product lines it represents. Each catalog includes a brand piece as well as a customized selection of product line inserts, and the complete catalog is housed in a clear foil-stamped bag.” 6 pages, plus 5 trifold product line pieces, 6 × 8, 8 1/2 × 10 1/2, 3 1/2 × 5, 4-color, blind emboss, white foil, saddle stitched.