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Steve Lao, designer
Aaron Padin, design director
Jessica Toye, art director/writer
Greg Erdelyi, executive creative director
Brent Choi, chief creative officer
Jake Lavenberg/Victor Sima, WFT Productions LLC, developers
Halle Biggar, MetaVision Media/Mike Manzi, Kargo/Nicholas Puglisi, GroupM/Joseph Tam, MetaVision Media, managers of media services
Ray Cruz, Cruz Type Design, typographer
Catalina Condon, project manager
Andrew Magrini, strategist
J. Walter Thompson New York, design
Erika Hobbs/Alan Miller/Darragh Worland, News Literacy Project, clients

“The nonpartisan organization News Literacy Project works with educators to teach kids how to sort fact from fiction in the age of fake news.
Our sideways font was designed to remind readers to dig deeper into headlines and to look for hidden angles before sharing potentially false stories. The time it takes to decipher the font mirrors the critical eye that young readers should apply to everything they read in the digital era.” 18 × 24, 1-color, black, offset printing.


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