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Arutza Rico Onzaga, designer/creative director/typography
Andrés Duplat, art director/producer
Lucho Mariño, photographer
Fabián Aristizabal, architect
PNGLAB.co/Arutza Rico Onzaga, design firms
AutoMundial S.A./José Miguel Carreira/Antonio Puerto/Carolina Puerto, clients

“To celebrate 100 years of AutoMundial, our studio created a project involving art and technology. The center of the trade show booth is based on the design of tire treads inspired by the flowers of the Virgin of Carmen, the patron saint of truck drivers. Each flower contains a letter of the word protégeme, ‘protect me,’ which is a prayer of drivers.”

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