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Sean Dougherty, creative director
Sean Sullivan, producer
Martha Smith, executive producer
Los York, production company/ad agency
Nike, Jordan Brand, client

“Featuring a three-sided LED basketball court made up of more than 889 panels and 10 million individual LED pixels, this immersive game enabled participants to step into Michael Jordan’s shoes and relive a few of his greatest ‘last shots.’ The experiential ad garnered Cannes, Clio and Emmy awards, plus a host of other awards.”

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