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Kelly Gothier/David Mackereth, associate creative directors
Noel Haan, executive creative director
Alex Horner, director of photography
Nick Miller/Mick Uzendoski, editors
Drive Thru, editorial company/production company
Black Label Music, music company
SisterBoss, sound design
Patrick Pierson, director
Company, colorist
Kat Raphael Wolffe, line producer
Deb Lustig/Beth Wilson, executive producers
BBDO Minneapolis, ad agency
Nikki Austinson/Nicole Behne, Hormel Foods Corporation, Dinty Moore, clients

“Men used to be lumberjacks. Men used to work hard. Men used to eat Dinty Moore. Now, men only work hard to look like they work hard in the latest fashion trend, the lumbersexual. We worked with a real lumberjack to train four lumbersexuals in the woods. These lumbersexuals-turned-lumberjacks then competed at the Stihl Timbersports championships in Chicago, all proving that lumberjacks eat Dinty Moore.”

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