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Ross Clodfelter/Shane Cranford, Device Creative Collaborative, designers
Martin Davidson, writer
Krispy Kreme, client

“Krispy Kreme approached Device to help it reintroduce its coffee beverage platform to consumers by redesigning its iconic coffee cup. Krispy Kreme had reformulated its entire coffee platform to pair perfectly with its doughnuts, so it wanted to move away from its dominant big green logo. It was looking for a distinctive approach that would signal to consumers that its coffee was new and different. Our solution incorporated elements from Krispy Kreme’s 80-year heritage, bringing authenticity to more than just its doughnuts while creating a fun and engaging consumer experience.” Typefaces: Craw, Gotham.

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