“Pentagram created ARTIFACT, an identity and materials for the Storefront for Art and Architecture’s 2017 Spring Benefit event. ARTIFACT captures the escalating discord across the political and media landscape while investigating the role of an artifact in this volatile climate. The graphics address issues of identity and authority with a jarring visual vocabulary that juxtaposes metal-cast blackletter typography—evoking historic documents and newspaper mastheads—with degrading bitmap letterforms and images that transform, break down and come together again.”
