“With the ambition of producing the artisan gin of Tasmania, Lark Distillery tasked us with naming and packaging its new gin. During our naming process, we uncovered the mystique of Tasmania, a ‘Lost Pocket’ at the end of the world. For our label design—a window for the curious to peer into this lost pocket—we created the illusion of infinity by repeating label inside label. The gin’s key ingredient, the native mountain pepperberry, covers the label.”
