Loading ...
Zoe Green, creative director
Max Harkness, creative production director
Guy Davies, photographer
Gary Taxali, illustrator
Co Partnership, design firm
The Friends of Friends Wine Company, client

“Dominated by ‘old-world’ white labels, the premium wine market offers consumers little choice to make a statement purchase. This insight revealed an opportunity to turn the typical label on its head for wine brand Friends of Friends. We hijacked a classic wine label with a host of quirky, delightful personalities illustrated by artist Gary Taxali. Our collaboration continues with every vintage, creating a collectable series to share with friends and friends of friends.”

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In