“It is important to the founder of Salvador Coffee Roasters that his brand’s packaging captures the flair and romance of Brazilian café culture in the memory of his grandfather, Quintana Salvador, who made coffee at home and became the inspiration for the brand. We extended a modern identity across every pack of coffee and treated each individual coffee roast like a minibrand. This involved writing five unique brand stories and hand lettering each logo. A label dieline was also engineered to easily adhere to the bags with a tear perforation for the opening—a cost-saving innovation.”