“Casper called on Preacher to introduce its brand and one-of-a-kind mattresses to new markets. We helped Casper avoid traditional showroom antics by creating The Snooze Bar, an a.m. coffee bar/p.m. cocktail lounge. People could book naps or drop by for screen-printed pillowcases, slippers, waffles and signature drinks. This immersive pop-up experience traveled from Washington, DC to Austin to San Francisco.”
