“Squarespace tapped Preacher to help it benefit the David Lynch Foundation. Director and photographer Sandro created vignettes that capture actor John Malkovich taking on the roles of director David Lynch’s most iconic characters. We developed and launched the digital experience, which we named Playing Lynch, a collaborative meditation on the work of David Lynch. With PlayingLynch.com as the hub, we seeded the campaign with a social media push that included hidden Squarespace sites and an array of clues on Reddit, SoundCloud and Lynch fan sites.”
