“Although Knob Creek started the craft bourbon movement a quarter century ago, the brand had gotten lost in the wave of newer, trendier options. We were tasked with redefining the brand’s voice and identity across all platforms so that this proud bourbon can reclaim its rightful place on liquor shelves across the country. Our rebrand spans the web, print, out-of-home, social, video, experiential, merchandise and apparel. Every piece in the campaign, called This Creek Runs Full, works together to build an aspirational brand world where experience matters and full bourbon flavor is earned the hard way.”