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Cody Ackors, art director
Peter Rosch, writer
Rob Baird, chief creative officer
David Shafei, director
Katie Stoller, agency producer
Fueld Films, production company
Preacher, ad agency
Jill Husak, Longhorn Network, client

“ESPN’s Longhorn Network (LHN) focuses on the Texas Longhorns, the sports teams that represent the University of Texas at Austin, whose campus is nicknamed ‘The 40 Acres.’ The campaign All the Live Long Day presented LHN and its metaphorical transmitter tower in a Texas field dubbed ‘The 41st Acre.’ The field is filled with everything and everyone Texas sports fans love, just like the network itself.”

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