“Existing not just as a premium apparel and undergarment company, Tommy John also has a single-minded mission: to put a stop to the male adjustment epidemic. We helped Tommy John launch its refreshed brand on all fronts, including the web, social, email, digital display, radio and broadcast. Our first campaign addressed the epidemic directly—‘When you’re uncomfortable, we’re all uncomfortable’—which struck a chord beyond views and had a big impact on the business.”
