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ITAL/C, design firm
Indoek, client

“Owen Wright is a Herculean figure in a sea of short, scrawny professional surfers. His tall, muscular build breaks the mold of the stereotypical surf stature. In this anatomical study of his physique, we highlight his enormous presence compared to his pro-surfing peers as well as other professional athletes. The comparisons are quite surprising. We created both a still photography motion graphic video piece and a microsite component, which features a full-scale image of Owen with which to get up close and personal.”

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