“Reebok commissioned us to concept, produce and design the magazine layout for the second issue of its women’s magazine and catalog, or magalog, called Reebok Rally. The issue was a fall/winter release, so we came up with a theme of ‘Elements’ to play off the changing of the seasons, the weather and the elements of a healthier, fitter lifestyle. The theme also played out graphically throughout the 50-page issue in the headline type treatments and the image layouts.”
