“With the launch of its flagship location in downtown San Diego rapidly approaching, Pendry Hotels tasked us with creating its brand style guide, a full property collateral system for San Diego and Baltimore, the brand website, print ads, and a slew of sales and promotional brochure assignments to maintain the momentum leading up to the opening. All of these deliverables incorporated unique patterns and an illustration language that reflected the classic, yet playful brand tone of Pendry.”
