Marcus Johnston, BBDO, art director
Jim Connolly, BBDO, writer
Molly Adler/
Meagan Cignoli/
Mike Sweeney, BBDO, creative directors
Tim Bayne, BBDO, executive creative director
Greg Hahn, BBDO/
David Lubars, chief creative officers
Chelsea Lee, Visual Country/
Alex Lubars/
Jeff Reagan, BBDO Studios, editors
Michael Popp, director
Michael Gentile, BBDO Studios, agency producer
Anna Gelman, Visual Country, associate producer
Ali Gladstone, BBDO, producer
Bob Estrada/
Amber Lee/
Kristin Tomborello, BBDO, executive producers
Giancarlo Colaianni, production designer
AJ Rowe, BBDO Studios, production manager
Erin O’Keefe, Visual Country, stylist
Visual Country, production company
BBDO/
BBDO Studios, agencies
Lowe’s, client
“Visual Country, Lowe’s and ad agency BBDO teamed up for the second time since their Fix in Six collaboration to produce a total of three videos for a new Instagram series. Each 35-second video was comprised of 64 microclips that were each less than a second long. The microclips walk the user through the transformation of three empty vertical spaces—whose dimensions exactly match the Instagram Stories window—into three useful spaces: a fun and functional bike closet, an elevated personal coffee bar, and a playful children’s nook.”
