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Marcus Johnston, BBDO, art director
Jim Connolly, BBDO, writer
Molly Adler/Meagan Cignoli/Mike Sweeney, BBDO, creative directors
Tim Bayne, BBDO, executive creative director
Greg Hahn, BBDO/David Lubars, chief creative officers
Chelsea Lee, Visual Country/Alex Lubars/Jeff Reagan, BBDO Studios, editors
Michael Popp, director
Michael Gentile, BBDO Studios, agency producer
Anna Gelman, Visual Country, associate producer
Ali Gladstone, BBDO, producer
Bob Estrada/Amber Lee/Kristin Tomborello, BBDO, executive producers
Giancarlo Colaianni, production designer
AJ Rowe, BBDO Studios, production manager
Erin O’Keefe, Visual Country, stylist
Visual Country, production company
BBDO/BBDO Studios, agencies
Lowe’s, client

“Visual Country, Lowe’s and ad agency BBDO teamed up for the second time since their Fix in Six collaboration to produce a total of three videos for a new Instagram series. Each 35-second video was comprised of 64 microclips that were each less than a second long. The microclips walk the user through the transformation of three empty vertical spaces—whose dimensions exactly match the Instagram Stories window—into three useful spaces: a fun and functional bike closet, an elevated personal coffee bar, and a playful children’s nook.”


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