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Andy Hendricks, designer
Martin Rickman, writer
Roger Frank/Ken Hejduk, creative directors
Little Jacket, design firm/client

“We made a beer. We had a party and drank the beer. Then we decided to package the beer. This project gave us a chance to better understand what our clients feel throughout the design process. The beer is gone, but we have some beautiful work to show, and we gained a little more client empathy along the way. Cheers to that.”

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