Principle | Communication Arts

Pamela Zuccker, Principle, designer
Gretchen Hollingsworth, Paddywax/Jennifer Peake, writers
Patricia Curtan, illustrator
Principle, design firm
Paddywax, client

We redesigned a preppy-chic identity system combining classic black-and-white stitched ribbons with bold stripes. For a Spring launch, original botanical drawings were commissioned to capture the beauty of heirloom vegetables.

Go to article See the gallery

X

With a free Commarts account, you can enjoy 50% more free content

Create an Account

Get a subscription and have unlimited access

Subscribe

Already a subscriber or have a Commarts account?

Sign In

X

Get a subscription and have unlimited access

Subscribe

Already a subscriber?

Sign In