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Pamela Zuccker, Principle, designer
Gretchen Hollingsworth, Paddywax/Jennifer Peake, writers
Patricia Curtan, illustrator
Principle, design firm
Paddywax, client

We redesigned a preppy-chic identity system combining classic black-and-white stitched ribbons with bold stripes. For a Spring launch, original botanical drawings were commissioned to capture the beauty of heirloom vegetables.

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