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Nate Able, McCann-Erickson, art director
Scott Duchon/Geoff Edwards, McCann-Erickson, creative directors
Kirk Baxter/Angus Wall, editors
Rock Paper Scissors, editorial company
John K. Bratton/Jimmy Kennedy, music
Frank Budgen, director
David Verhoef, McCann-Erickson, agency producer
Anonymous Content/Gorgeous Enterprises, production companies
72 and Sunny/McCann-Erickson, ad agencies
Microsoft XBOX 360, client

“Water Balloons” :30
Music: “Teddy Bears Picnic.”
(Open on a man throwing a water balloon out the window of a dilapidated apartment complex. Cut to a woman looking out her window getting hit by water balloon. Cut to a posterior shot of kids running into a courtyard. They are ambushed by a group of kids hiding behind a low wall. Cut to adults in a street nailing each other with balloons. An older man sprints for cover as he is peppered by an onslaught of incoming balloons. Cut to kids lobbing balloons off the top of a stairwell like they’re grenades. A truck drives through the scene, getting hit from all sides with balloons. A line of kids on steps hand down balloons like an ammo line, a teen sliding down a slickened wall, a little kid taunting throwers from above before he ducks for cover. Cut to a team of people launching a sheet full of balloons off the top of a building, as it pulls wide the balloons come down amidst the escalating action. Cut to a shot of a large puddle of water showing a reflection of the scene, people running into the fray)

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