, art directorMike Sanford
, writerJon Stefansson
, Cosmo Street, editorTone Farmer
, music companyMichael Karbelnikof
, directorDonna Ventrice
, agency producerHKM
, production companyTen United (Columbus, OH)
, ad agencySchoedinger Funeral Homes
"Master of Anticipation" :30
(Open on a kitchen. A woman enters the room)
Woman: Good morning.
(The woman hands her husband a tissue. He immediately sneezes. She pushes a glass in front of her son who is trying to pour his milk. She opens the refrigerator to get out the jelly)
Daughter: Mom, can I have the...jelly?
(Mom hands her the jelly before she can finish her sentence. Woman then opens the front door, catches a newspaper as it is thrown, sets the paper on the table and begins searching the closet)
Husband: Honey, what are you looking for?
Woman: A light bulb.
(The woman pulls a light bulb from the closet)
SFX: The light bulb burns out.
Anncr. (VO): No one anticipates like Andrea Stockel...which makes her a great mom.
(Fade up shot of a funeral home door. A couple approaches the door. As the man reaches for the door knob, the funeral director greets them)
Anncr. (VO): And right at home as a Schoedinger funeral director.
Super: Schoedinger. The right people when you need them most.