“For the launch of betting platform Betfair’s new campaign The Game within the Game, we were approached to visualize ever-changing sports data and statistics in a powerful and compelling way for fans who follow numbers as well as sports. Working with ad agency Saatchi & Saatchi Melbourne, we set about creating intricate data-visualized layers applied to multiple motion-captured athletes and sports sequences. The resulting films and key visuals depict an ever-changing data-driven world of sports.”
