“The Ordinary is a nationally recognized seafood hall and oyster bar located in Charleston, South Carolina. Fuzzco created the logo, the website and all the touchpoints in the restaurant, from the menus to the aprons and paper hats worn by the chefs. Fuzzco also consulted on the naming and interior design. The name refers to an ordinary—a meal provided at a fixed time and price—which is a key component of The Ordinary’s menu. The identity is all black and white, and the interior is also neutral. We wanted the food and the people to bring color to the space.”
