“Drip is an intelligent marketing automation platform that sees beyond the current understanding of customer relationship management. Fuzzco took the Drip team’s research and built a thorough brand strategy that connects e-commerce marketers to Drip’s behavioral-based automation. Fuzzco also provided an identity system, illustrations, icons, website design, merchandise, art direction for the brand photography, various collateral pieces, experience consulting and copywriting. The illustration system has a whimsical sophistication. The colors are bold, and the typography hierarchies balance serious and playful.”