“Shorebox is bringing a fresh perspective to the food-delivery market with chef-prepared meals for busy professionals. Fuzzco worked with Shorebox to build a smart identity and packaging system that was inspired by the abundance of the West Coast and could scale with the fast-growing business. We also created illustrations, product photography and stop-motion videos. The illustration system references agricultural and city landscapes and can be used across the brand as stand-alone elements or in a colorful patchwork pattern. The efficient packaging system adds polish to the brand experience during the company’s early stages.”