“Bittermilk is a line of cocktail mixers made for cocktail enthusiasts by bartenders with real ingredients. Fuzzco named the company; designed the identity system, packaging, posters and apparel; and built an e-commerce site. We created a name, a visual system and illustrated iconography that reference old apothecaries and echo old mail-order catalogs. Each label has a different shape and color balance and features an original shadow puppet.”
