“First, we created a light painting using the sporty 2012 Volkswagen Jetta GLI as the brush and the pavement as the canvas. Long-exposure photos from the 30-second TV spot became framed limited edition prints, hung as wild postings across Canada for all to steal. An online component leveraged social media to seed clues to the undiscovered prints still available. Judging by how quickly they disappeared, it’s clear that people still have an appreciation for fine art.”
