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Liam Johnstone, art director
Sarah Di Domenico, writer
Christina Yu, executive creative director
John Houtman, photography director
Paul Jutras, Rooster Post Production, editor
Eggplant Collective, music company
Jean-Michel Ravon, director
Tom Evelyn, producer
Anna Tricinci/Terri Vegso, agency producers
Melissa Kahn/Lexy Kavluk, executive producers
Untitled Films, production company
Red Urban, ad agency
Volkswagen Canada, client

“Butcher” :30
“As the compact sedan segment became a pricing battleground, Volkswagen (VW) needed to challenge the perception that the Jetta was premium-priced. The agency tackled the challenge in a cheeky campaign that presented the VW Jetta as imminently affordable by situating the vehicle in a scenario that the average shopper might come across in a normal shopping day—the local butcher. The Jettas were hung from the ceiling as regular fare of the shop, with our butcher promoting the price as a great deal.”

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