Joel Pylypiw, art director
Jon Murray, writer
Christina Yu, executive creative director
Brendan Steacy, photography director
Andrew Rolfe, Fort York VFX, Flame artist
Chris Parkins, Rooster Post Production, editor
Pirate Toronto, music company
Wendy Morgan/
Stephanie Pigott, directors
David Isaac, agency producer
James Davis/
Melissa Kahn, Rooster Post Production/
Lexy Kavluk, executive producers
Untitled Films, production company
Red Urban, ad agency
Richmond Optometry, client
“Buck” :18
“Richmond Optometry wanted to introduce itself to its neighborhood in an interesting way. No postcard mail drops for this optometry practice. It worked with Red Urban to develop a series of commercials that would run in local Toronto cinemas. Simple scenarios encouraged viewers to get their eyes checked, lest they make some serious, yet hilarious, errors based on less-than-perfect vision.”
