, art directorsLance Jensen
, writersLance Jensen
, executive creative directorAron Hjartarson
, artistAngus Kneale
, Flame artistEmily Dennis
/Mad River Editorial
, editorsNick Lewin
, directorThe Mill
, special effects directorCompany 3
, coloristCharles Wolford
, agency producerCarol Hughes
, executive producersCrossroad Films
, production companyModernista! (Boston, MA)
, ad agencyConverse
"Invisible Game" :30
(Open on an old empty gym. A ball is hovering under one basket. It begins flying around the court as if being passed, shot, blocked and dunked by invisible players. A game is being played, but we see only the ball)
Mos Def (VO): Before Mr. Taylor taught the world to play.
Before Fiberglas, before parquet.
Before the word "Doctor" was spelled with a "J."
And ballrooms were ball courts where the Renaissance played.
Before the hype. And before the dunk.
After the rhythm. But before "the funk."
And before the money. And before the fame.
Before new school and old school.
Before school had a name.
There was only a ball. And the soul of the game.
TAG: The First School
Mos Def (VO): The First School
Mos Def (VO): Converse