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Gary Koepke/Shannon McGlothin, art directors
Lance Jensen/Kevin Tenglin, writers
Lance Jensen, executive creative director
Aron Hjartarson, artist
Angus Kneale, Flame artist
Emily Dennis/Mad River Editorial, editors
Nick Lewin, director
The Mill, special effects director
Company 3, colorist
Charles Wolford, agency producer
Carol Hughes/Cami Taylor, executive producers
Crossroad Films, production company
Modernista! (Boston, MA), ad agency
Converse, client

"Invisible Game" :30
(Open on an old empty gym. A ball is hovering under one basket. It begins flying around the court as if being passed, shot, blocked and dunked by invisible players. A game is being played, but we see only the ball)
Mos Def (VO): Before Mr. Taylor taught the world to play.
Before Fiberglas, before parquet.
Before the word "Doctor" was spelled with a "J."
And ballrooms were ball courts where the Renaissance played.
Before the hype. And before the dunk.
After the rhythm. But before "the funk."
And before the money. And before the fame.
Before new school and old school.
Before school had a name.
There was only a ball. And the soul of the game.
TAG: The First School
Mos Def (VO): The First School
Logo: Converse
Mos Def (VO): Converse


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