, art directorBill Cochran
, creative directorsBob Schwarz
, director of photographyPost Op
, editorJud Haskins
, musicHorrible Music
, music companyChris Smith
, directorGreg Gibson
, The Richards Group/Tony Miglini
, Sugar Film Productions, executive producersSugar Film Productions
, production companyThe Richards Group (Dallas, TX)
, ad agencyH-E-B
(Open on a man sitting behind his desk in his house. He is scouring grocery newspaper ads. His young daughter walks into the room)
Girl: Dad? Can you help me with my homework?
Dad: Yeah, sure sweetie. Let's see what you got here. OK, if a woman buys four apples for four dollars...whoa that is all wrong!
Super: (Price Patrol van wipe-on) Michael. H-E-B Pricing Manager.
Dad: Nobody sells four apples for four... Here let me change that.
(Dad starts to make changes to the homework)
Anncr. (VO): At H-E-B, we're obsessed with low prices.
Girl: I don't think you're supposed to change that.
Dad: Well, I don't think they're supposed to give you homework with crazy prices. That's way too high.
Anncr. (VO): We check and compare over 50,000 prices every week to ensure our prices are low. Some may say we're a little too obsessed.
Super: H-E-B. Here Everything's Better.
(Smiling dad hands the homework to his daughter)