“Martha’s World” :30
(The spot opens with a camera push through a paper flower garden before flying up into a sky filled with paper cutout birds carrying Martha Stewart Crafts scrapbooks. A female narrator intones, “I couldn’t believe this new world I found. Martha Stewart Crafts is breaking new ground.” Trees bloom as birds fly past a waterfall of ribbons flowing from archival boxes, the birds soar through edge-punched paper clouds, delivering a scrapbook. As the memory album lands softly below, the pages flip to reveal a life well-preserved. A woman’s hands enter the frame and neatly close off the world into a Martha Stewart shadow box. The scene cuts to the Michaels logo and tag)
Tagline: Martha Stewart Crafts. Exclusively at Michaels. Imaginate.