, art directorsJanet Kestin
, writersJanet Kestin
, chief creative officersAllison Gordon
, editorial companyLindi Ortega
, sound designTim Piper
, directorsTico Poulakakis
, video directorBrenda Surminski
, agency producerReginald Pike
, production companyOgilvy & Mather Toronto (Toronto, Canada)
, ad agencyUnilever Canada (Dove SEF)
Girl #1: I don’t really like my weight. Most of the girls in my grade are really slim, like they’re tiny...and I’m bigger than them. I don’t see myself as big, but I see myself as right in the middle...and I want to be skinny.
Girl #2: Like if I’m not pretty and people don’t accept me for who I am, the way I dress, then...I’m...it’ll make me feel bad, but it’ll just give me more reason to pay attention in school because I won’t have anyone to talk to the whole time.
Girl #3: And then they started writing how I was anorexic... because back in the day they called both of us Anna because we were really skinny.
Girl #4: The first time I ever heard I was ugly was at school. I was in grade three or four...And I was like...it was the first time anyone had ever told me that so I didn’t know what to feel. And I just felt it all the time.
Girl #3: Either you’re too tall, or too short, you’re too skinny, you’re too fat.
Girl #4: It doesn’t seem so important what’s inside to a lot of guys and girls.
Girl #6: Like no one really looks at your personality, they just look at...OK she’s sexy, he’s sexy.
Girl #7: I just started high school and I felt like I needed to be accepted...
Girl #4: I feel pressure like that a lot and then I try to go home and do sit-ups.
Girl #7: I started losing weight, like I came back in grade nine and I was thinner and stuff, people just started talking to me, like I had friends. They, like, asked me questions, gave me a physical and stuff and then like, you have to be hospitalized, and I was like...
Mother: It’s hard because I do know what’s it’s like for them. Can’t give them my teenage answer, but I can’t give them my mom answer either.
Super: Things won’t change until we change them.
Girl #7: Sometimes we get in the mood, like mother daughter, and we just sit down and talk about life and I love those moments cause we get to know each other and I feel she trusts me more cause I’m telling her...
Super: Learn about our mother daughter workshops.
Girl #7: ...those moments are the ones you cherish.