, art directorBowen Mendelson
, writerKaren Costello
, group creative directorEric Hirshberg
, executive creative directorRiot
, online editorBUG Editorial
, editorial companyLime Studios
, audio mixerFred Goss
, directorsCompany 3
, Telecine coloristRebecca Orlov
, agency producerRandy Morton
, broadcast producerSteffi Binder
, executive agency producerStardust
, visual effects companyDeutsch L.A. (Los Angeles, CA)
, ad agency
“Italian Guy” :30
(Open on an Italian guy. He’s sort of pushy and stubborn, set in his ways, very un-Friday’s. He’s sitting at a table on which sits a Sizzling Triple-Meat Fundido)
Guy: This ain’t a pizza, where’s the dough? How am I supposed to fold it, eh? Who did this? ‘Cause I got a cousin, who knows a guy...(he mimes punching)
(Freeze frame on the guy)
Anncr. (VO): He’s not ready. Are you?
(An arrow pops onto the screen, points to the guy “Not Ready.” Cut to a close-up of the appetizer he’s referring to on a table in a Friday’s)
Anncr. (VO): Friday’s introduces seven all new radically-different appetizers.
(Cut to beauty shots of new appetizers)
Anncr. (VO): Like Sizzling Triple Meat Fundidi, Fried Mac n’ Cheese and Crispy Green Bean Fries. For a limited time, just four bucks each with any entree. Only at Friday’s.
(Many hands come in and take some dippings and sharing. Continue with montage of other featured appetizers)
Title Card: Everyone could use more Friday’s.